BIO

Christine Mulkins is a senior event planner and communications specialist with 30+ years of experience in PR, event planning, media relations and strategic communications. Christine started boostPR independently in 2005 after 12 years with a Toronto PR agency, Advance Planning & Communications/MS&L (1993-2005). In 2008, Christine's sister Jenny joined boost and their combined backgrounds in PR and marketing, along with their sisterly rapport, helped to enhance and expand the business. 

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With a strong track record of achieving good results for clients, Christine approaches every project with dedication and enthusiasm, working collaboratively and delivering professional, quality service. With a longstanding PR career, Christine has evolved her practice to focus on event planning and communications, bringing creativity and expertise to organizations looking to create successful, reputation-enhancing campaigns and experiences.

 

Through boostPR, Christine worked with a range of clients, including: Ontario Craft Brewers, Ontario Craft Wineries, Fashion Takes Action, The Canadian Sport Awards, Region of Peel Organics Recycling, Toronto Non-Contact Hockey League, Liberty Ink (Canadian Songwriters Hall of Fame Gala), Counsel PR (Toronto City Summit Alliance/Civic Action and Trump International Hotel & Tower). 

At Advance Planning & Communications, Christine honed her skills working on some of the most topical and high profile projects in the city, including: The Toronto City Summit Alliance, The Toronto Megacity Mayors' news conference, The Home Depot, Philips Electronics, Trump International Hotel & Tower, Hasbro Canada’s Canadian Monopoly Championships, Sunkist Growers, Jetsgo, Municipal Electric Association, Q107 (Howard Stern Show), UPS Logistics, Wine Council of Ontario and Women’s College Hospital.

Prior to agency work, Christine worked in a variety of jobs and contracts:

• coordinating special events for Marketing magazine;

• facilitating grassroots national unity programs (working for a Special Advisor to the Minister of National Unity (Government of Canada);

• public relations officer for CIBC;

• communications assistant for Toronto Life magazine;

• production assistant for CBC Venture.

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Christine has a BA in English from the University of Western Ontario and a Certificate of Public Relations from Humber College. She lives in Toronto, leading an active, engaged life filled with family, friends, cats, music, and dance.